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White Light Advertising was established in August 2006 by Roahre Alon Jansen who is the managing director. Roahre has been investigating the concept of taking electronic advertising forward in the retail sector since 2000 on all retail/wholesale frontiers.

Many studies were conducted regarding the retail chain, their rulings, protocols, objectives, procedures and management. As well as the  strategy and objectives of the wholesale chains.

Having researched these industries and their apparent lack of an effective pull through advertising mechanism, it became evident that a new look at the problem was required.

White Light Advertising had to find a solution that would equate to a win/win financial formula for all links representative of the commerce chain in all respective markets from hardware across the board to fast moving consumable goods.

White Light Advertising and her founders have been developing a total turn key technical solution since first becoming aware of the pitfalls that marketers of industry have been grappling with since the technical revolution commenced.

White Light Advertising has the technical and managerial excellence to take your business via proven, wireless networks into the final frontier IN-STORE thus offering all respective partners directly involved in retail, a state of the art digital advertising solution that will give you the ULTIMATE SAY to communicate your executive direction and marketing strategy to patrons and their spending power by means of a proven IN-STORE digital wireless advertising solution, all at the push of a button.

The knowledge White Light Advertising has of the industry and how it operates is key to our strategy. Whether you are a retailer, a wholesaler, a manufacturer/distributor/agent White Light Advertising  has the technical expertise, experience and confidence to help promote your company’s overall growth and success.